Audience feedback has helped and guided us in making decisions in the planning and research of our teaser trailer, film website and poster. We posted an initial questionnaire on survey monkey for our targeted audience to answer, which was mainly 15 years or over females. Overall we got 40 responses, which helped us in deciding our narrative because we asked the audience what type of sub-genre that they preferred to view and the majority said psychological horror. From other questions we were able to determine what location, characters and mise en scene we would be using for our full promotional package. The feedback was immediate and was very helpful; the questions were short and simple and did not require a lot of effort. From the responses gained we had to make sure that our products appealed to our audience taking into consideration all of the answers received from the survey.
After completing our full promotional package, we posted the teaser trailer onto YouTube and Facebook, made our website live and printed posters to put up around the school. Putting the trailer onto social networks allowed us to receive comments and feedback of our completed products. Using we-media allowed us to get our product out to a wider audience.
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| Feedback on YouTube |
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| Facebook Page |
Film Screening
We then organised a film screening, where we viewed other groups’ trailers and gave each other feedback on the quality of the teaser trailer. The other students evaluation our product and showed us what people thought of our trailer, whether they liked it or not and what aspects could have been changed. This enabled us to see how well we used the feedback from the initial questionnaire to meet the response of the target audience. This also helped us to evaluate our own product.
All the participants that took part in the evaluation thought the film was a horror which is good as thats what genre our trailer is and 2/3 of this group knew it was psyhological horror.
18/27 thought that the trailer fitted the intended genre "very well" and 7/27 thought it fitted "perfectly".
when the students were asked what they thought the most effective elemnt of the trailer was, there were varied answers. 12/27 thought that the props and mise en scene was the best element, 8/27 thought that sound was the moest effective element, 6/27 thought that it was the camera work and editing and then one person thought the lighting was most effective.
The last evaluation question we asked audiences was the most memorable moment in the teaser trailer for them. 11/27 thought this was the writing in blood that appeared on the wall, 5/27 thought it was the heartbeat sound at the end. Other peoples answers were varied e.g. feet in woods (first shot), backwards talking, fastened shot of her dreaming in bed, the blood on her hands and the shadow walking past.
We then organised a film screening, where we viewed other groups’ trailers and gave each other feedback on the quality of the teaser trailer. The other students evaluation our product and showed us what people thought of our trailer, whether they liked it or not and what aspects could have been changed. This enabled us to see how well we used the feedback from the initial questionnaire to meet the response of the target audience. This also helped us to evaluate our own product.
All the participants that took part in the evaluation thought the film was a horror which is good as thats what genre our trailer is and 2/3 of this group knew it was psyhological horror.
18/27 thought that the trailer fitted the intended genre "very well" and 7/27 thought it fitted "perfectly".
when the students were asked what they thought the most effective elemnt of the trailer was, there were varied answers. 12/27 thought that the props and mise en scene was the best element, 8/27 thought that sound was the moest effective element, 6/27 thought that it was the camera work and editing and then one person thought the lighting was most effective.
The last evaluation question we asked audiences was the most memorable moment in the teaser trailer for them. 11/27 thought this was the writing in blood that appeared on the wall, 5/27 thought it was the heartbeat sound at the end. Other peoples answers were varied e.g. feet in woods (first shot), backwards talking, fastened shot of her dreaming in bed, the blood on her hands and the shadow walking past.
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