Monday, 13 September 2010

Film poster deconstruction

This is a film poster for the film 'Shutter Island'. It shows a woman in a straight jacket with her back to us. We cannot see her face. This tells us that she is in a metal asylum and is a patient there. The writing on the wall informs us that she  may be the missing patient and sets the narrative for the film. The wall is white to show that it is a room in the asylum with nothing in. The red blood writing stands out against the white and also tells the audience that it is a gory film. Lighting emphasises the patient, and it looks like it could be a window in the asylum. The other parts of information about the film are also edited so that they are on the wall with the text. The text tells you when the film will be released and the production company. It is a simple, plain poster however sets the location for the audience and also tells some narrative. The red blood stands out to the audience making hem intrigued. By the hair on the woman we can tell that she is not well looked after and the audience fear her.

  • The main colours are white and red - plain, asylum, forced, blood, pain

  • Main figure -girl in straightjacket represented photographically

  • Message - Missing patient, makes you want to know what happened

  • Intended audience - teens to 30

  • Persuasive techniques -Question, can't see face

  • Genre conventions - Shadow lighting, blood

  • Attention gained by the straight jacket

  • Tagline -question

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