Poster Deconstructions

Looking at design theories, both of these posters apply to the the golden section idea. The titles are located at the bottom along with the credits so they are not takign up any worthy space anywhere else on the poster. The image or picture is usually the background of the poster and in these posters there are figures standing with their backs to the audience.
The Unborn poster has typical lighting for a horror film, the kind of light which is quite unsettling. The white writing stands out so it is clear what the title is.
The title on The Exorcism of Emily Rose is in red which is a typical colour for a horror film title and standsout clearly against the foggy background picture. The fact that we can't the girls face in this poster in unsettling as the audience are left to decide what her face looks like. The tagline is 'based on a true story' which is appealing to audiences and instantly makes them want to go and see it as if it wasn't a good storyline, it wouldnt have been made into a film and the fact that it is true will scare them more.